Toonz aims to double its revenue for FY 2006-07

By : |May 29, 2006 0

NEW DELHI: Thiruvananthapuram-based animation studio Toonz
Animation India
is aiming at doubling its revenue for the financial year

The company recorded revenues of $11 million last fiscal. Toonz, with around
400 employees now, is planning to increase its headcount by another 200 by this

Toonz Animation India CEO P Jayakumar said, "We are doing mostly our own
intellectual property stuff. In Toonz, the ratio between co-productions or our
own productions and contract production is 70:30. We want to reduce this to

Speaking on the current trends in the animation industry, he said, “Current
trend is the traditional animation, which is called 2D. This is slowly being
sidelined and computer
generated imagery
(CGI) is getting into the mainstream. This is a global
trend. 2D is definitely not going to die and will come back as it is the basics.”

“In India, so far we have been doing the production job and need to go up
the value chain. This will eventually happen and Toonz has already done that.
Right now the animation
are doing work for TV series and some companies including Toonz
are getting into feature films as well. That is the change, which I wanted to
see in India. Going up the value chain from TV series to directive video
features and then to theatrical films.”

Though according to Nasscom’s Animation report, the Indian animation market
(from the developers’ perspective) is expected to witness a CAGR of 35 per cent
from 2005-2009 and increase to $950 million by 2009, it is expected to face a
crunch of skilled personnel.

“The current position is that the growth rate of the industry is growing at
approximately 30 per cent CAGR. The problem is that in order to get to that
human resource potential, we need skilled manpower. The raw talent is available
but real problem is the skilled manpower. There is a gap between demand and
supply of professionals in this industry,” Jayakumar said.

As a company, Toonz is chipping in for increasing the skill base in India. It
has started a JV academy with West Bengal government called Toonz Webel academy.
It has also started another academy in Thiruvananthapuram and is also in the
process of establishing academies in various parts of the country.

“But this is just a corporate initiative, we need more effort. There are
small centers at every nook and corner imparting animation
. But what is needed are quality based centers, so government
should definitely intervene and take active steps in implementing animation
curriculum in fine arts colleges and animation as a course in universities,”
said Jayakumar.

© CyberMedia News

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