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NEW DELHI: Montreal-based animation software solutions provider Toon Boom Animation Inc., foresees enormous growth potential in the Indian animation industry.
The company has been operating in Indian since 1999 and has established a great working relationship with many studios.
Rahul Commerce is the Indian distributor for the company and in 2003 around 26 percent of Toon Boom business in Asia came from the Indian market. The Indian animation industry has been growing at 30 percent annually.
The global animation industry is around $2 billion currently and is slated to grow to $4 billion by 2008. According to Toon Boom technology VP Francisco Del, this would lead to a significant increase in local content.
Enumerating the advantages that India has to make it big in the animation industry, Cueto said, “India's large English speaking population, rich local traditional content for local production and a growing potential to develop local industry and be positioned for work-for-hire opportunities are some of the advantages that India has.”
According to him, the drivers for the increased demand for animation in India include the growing cable TV market and a young Indian population. Around one-third of the Indian population is in the age bracket of 4-16 years, the target group for the animation industry.
To further encourage the Indian animation industry, Toon Boom has also announced its support for an educational initiative launched by the Sophia Hilton Foundation of Canada in collaboration with the Shastri Indo-Canadian Institute and the Madras Craft Foundation.
These organizations are joining forces to produce an animated folk epic from southern India. Studios in Canada and India will use Toon Boom Harmony to complete this project, which includes 52 twelve-minute episodes.
Toon Boom is a supplier of 2D animation software for animation studios, Web designers and content developers worldwide. Opus, Studio and Harmony are trademarks of Toon Boom Animation Inc. The Academy of Television Arts & Sciences has granted a 2005 Primetime Emmy Engineering Award to Toon Boom's USAnimation Opus.