Tool to improve social media marketing

FREDERICK, Md.: Integrating social media into marketing and PR efforts is the new Holy Grail for businesses these days. But too often, companies will jump into social media without any real strategy or goals. When that doesn't lead to immediate results that create a seamless match of tool and tactics, it's easy to dismiss social media as a fad and abandon all efforts.

VillageWorks Communications of Frederick, Maryland, recently announced that it has developed their Social Media Sidekick service, which can help ensure that social media is integrated into a company's marketing communications goals, and that the right tactics and resources are used to develop a program that works.

"Social media is the cornerstone of a successful conversational marketing program," explains Beth Schillaci, President/Founder of VillageWorks Communications, "but too many organizations jump into social media and find themselves lost. Some companies may have already included social media into their marketing mix, but have found their efforts have stalled.”

He added that VillageWorks' Social Media Sidekick service can be used to evaluate their current efforts and provide guidance and solutions on how to get those efforts back on track and even how to expand into new opportunities, or to help organizations just starting to consider social media."

This solution would help a company learn how to:

* Monitor and research the current social media climate and efforts.

* Define social media strategies and tactics to achieve marketing goals.

* Integrate social media into your current marketing mix.

* Review resources to achieve social media goals.

* Create internal strategies and strategic teams to put the plan into action.

* Structure schedules to use social media for true conversational marketing.