TI’s Hollywood chips make worldwide premiere

By : |January 4, 2006 0

DALLAS: Broadcast digital TV can now be delivered into the cell phones of millions of consumers worldwide while maintaining low cost, long battery life and attractive phone size.

Texas Instruments announced that initial Hollywood DTV single-chip solutions for mobile phones are now being delivered to TI’s customers who manufacture handsets worldwide.

TI’s Hollywood chips are the first in the industry to integrate the mobile TV tuner and demodulator into one piece of silicon using standard 90-nanometer digital process. Consumers should expect to find the first mobile phones with TI’s Hollywood chips inside on the market in late 2006.

“We’ve moved aggressively to provide consumers with the ability to experience Hollywood in the palm of their hands. The Hollywood design team has made an extraordinary achievement — in less than three days the team was able to get initial silicon working and receiving digital TV content,” said Gilles Delfassy, TI senior vice president and general manager for TI’s Wireless Terminals Business Unit.

“Mobile TV is expected to boost 3G adoption, much like camera phones did for the 2.5G market and add significant new revenue to both television broadcasters and mobile phone operators,” he added.

“Broadcast TV to the mobile phone is starting to find market traction worldwide; in order to integrate this function in the cellular handset, the solution needs to be small in form factor, low in power consumption, and low in cost. Typically TV functionality necessitates 3 individual chips to handle the RF, baseband, and memory portions; but the three constraints mentioned suggest that, vendors that offer an integrated single-chip solution will allow their handset partners a market-leading advantage,” said Alan Varghese, principal analyst at ABI Research.

TI’s first two products in the Hollywood mobile DTV family are the DTV1000 and the DTV1001. As complete solutions, both chips enable mobile TV handsets and services to reach the mass market quickly and at a lower cost to consumers.

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