Tips on Social Media marketing for startups

Social Media Marketing (SMM) has become the x-factor between successful and not so successful enterprises.It’s a two-way deal. Apart from the fact that it makes it easier for people to find your startup, it gives you the opportunity to know what people want and find ways to give it to them.

Though many businesses use Social media for marketing but they do it as if they are operating their personal accounts. Social media marketing for business is an art and like any art, it has few rules and techniques.Startups can reap benefits of this platform by just investing a little bit of time in understanding how this is actually done. Here are some tips which would help you get started.

• Keywords (#hashtags)

Selection of your keywords would play a major role here, so come up with keywords that would go with the business. It should connect with people and also make sure that those words are trending in the Social Media. While analyzing keywords for the social media platform make sure you do it separately for the different Platform. If something is trending on Twitter, it need not be the case for Instagram. Make sure to change your Hashtags often enough.

• Feedback

Pay heed to the feedbacks on social media and try to clarify/rectify the same. Improve on the product with the help of the given feedbacks as this will help in customer retention.

• Pay attention to Analytics

Pay close attention to Google analytics as well as social media analytics as this would help you to understand if the marketing strategy that you have implemented is working or not, and if not then where has the deviation taken place. Take corrective measures as soon as possible or else you’d be losing on a large number of customers.

• Patience

“Patience is the key to success” should be the mantra forsocial media marketing. You cannot expect results overnight; SMM is a continuous process that requires monitoring and patience. It will reap benefits in the long run, stay dedicated and do not give up.

• Offline Marketing Is Still the Key

Don’t give up on offline marketing just because you have started social media advertising. In the current times the mix of the two is what works wonder. Giving up on any one of them is not an option for the one wanting to survive and ultimately grow in the business.

• Stay Updated

Change your Social Media Strategy from time to time. Just because it has worked once, it doesn’t mean it will work for all times to come. Keep adding zing. Stay updated with the business and social environment. Research is the key to stay updated.