Tips for optimizing brands on a company website

SCOTTSDALE, USA: Pioneering the business landscape has long been at the forefront of the American dream. While many have undertaken the challenge of starting their own businesses, many more have forgotten that building a virtual presence is just as important its real-world counterpart.

Most businesses understand the importance of having their own website, but what good is having a website that can't be found when searching online?

Online reputation management firms in the industry, JW Maxx Solutions is providing tips on how companies can optimize their websites for maximum customer reach and search engine optimization.

1. The Best Keyword is the company name

Building a brand in the real world is all about credibility. Without it, a business is forgotten and disregarded. The online realm is no different. The best way for a business to build its online credibility is to use its most important keyword phrase: the company name.

The more a company repeats its name on the website, the more likely it is that Google and other search engines will identify the business as the authority on that particular content. The reputation specialists at JW Maxx Solutions suggest that if a website is optimized properly for its name, the business will float its way to the top of the search results for that query. If a business is not listed on the first three pages of search engine results for its own brand name, it is unlikely that any potential customers will ever actually visit the site.

2. The best places on a website for keywords

The best online reputation management companies like that of JW Maxx Solutions recommend sticking to using a third-person perspective when writing content for a website. This is the difference between writing "we" and "you" and using the company name, which is an identifiable keyword. The best places for a company's name and related keywords are in the HTML title tags, URLs, meta tags and on particular pages describing what the company does like in the 'About us' and 'Contact us' pages.

3. The Balance between searching and stuffing

Year by year, Google's algorithms, known as crawlers, get smarter and they long ago figured out the trick to finding companies engaging in "keyword stuffing." Search engines want to provide their users with the best customer experience, just as any company would; as a result, overstuffing a company website with keywords may have an overall negative impact on a company's search engine ranking.

The best way to build and maintain a company's online reputation is to balance the user experience with SEO. Use keywords that are clear, easy to understand and promote a company's brand, but make sure to space them effectively throughout the website.