Tips to increase sales of your SMB

By : |May 17, 2012 0

BANGALORE, INDIA: Making sales is a critical aspect of running a small business, so any methods that you can use to increase volume of sales will be useful. Here are some of my tips for generating more sales:

Sales Planning: You should have clear sales targets to aim for. This helps you to plot a sales course throughout the year and evaluate your progress at various points, making strategic changes if necessary.

Involve Everyone: Make it clear to staff that they all have a vital role in the sales process. Even if they are not directly selling, they can help add value to all sales by providing excellent customer service.

Incentivise Sales: Staff need motivation to make their sales targets. If they are able to achieve the level of sales that you require, they should be rewarded in some way. Let them go home early for the remainder of the month or give them extra Annual Leave.

Also read: Guidebook to become a successful entrepreneur

Knowledge: All of your staff must have in-depth knowledge of the products and services you offer and be able to field any enquiry that they receive. Product knowledge is probably the most major factor when convincing potential buyers.

Enthusiasm: If you don’t appear to love your product or service, how can you expect potential customers to? Even if you have to fake it somewhat, enthusiasm is one of the strongest motivations for purchasing decisions.

Sell Benefits: In your sales material, you should always focus on the benefits that your products and services provide to anyone who purchases them. Many businesses forget to do this and simply list features.

Keep Going: Don’t be disheartened or obsess over lost sales opportunities. Learn from the mistakes you made and then move on to the next potential customer.

Don’t underestimate the importance of having a sales strategy: cashflow is imperative to the success of your small business, and acquisition of new customers is vital to keep the cash coming in.


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