Tips to build a better Website for your small business

BANGALORE,INDIA.

We live in a world of online revolution where the world wide web has become part and parcel of not just your life, but business too.

So a website that clearly communicates your purpose to your customers and works in conjunction with your company's strategic plan is the need of the day for your small business too.

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Here are some simple tips for building a better website for your small business.

Plan your purpose

The first step towards a successful website is to set your goals clearly about why you need the website.It is said that your face is the mirror of your soul. Similarly, it can be said that the website of your company is the mirror of your business establishment, however small it might be.Figure out what you want to accomplish through the website, by reviewing your business plans and marketing plans clearly and ensure that the website accurately reflects your company.

Update your website

Your target audience will only be motivated to visit your website if it is well updated and fresh in terms of content. So it is essential for you to refresh your website on a regular basis with new offerings, relevant articles, images, videos etc., so as to make it attractive. And don't forget the user-friendliness of the website too!

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Make download speedy

Web-savvy people are very impatient and they will just skip your website if the images etc. take long time to get downloaded. You should use small cluster graphics instead of complex, overdone graphics that take long time to download.

Understand your target

Your website is a form of advertising, and it is a projection of your company's image. So your website should be designed after proper research pertaining to  your target audience. And also make sure that the audience are aware of your website.

Call to action

The major purpose of any website is to motivate the target audience to place order for your products. To ensure this, your website should have proper listings of your email address, phone number, address, and instructions for ordering the products or services you are selling.

Also make it easy for your customer to place an order. Product pictures and prices should be clearly displayed, along with available options. Allow shoppers to order directly from your website; however, at the same time offer alternatives like telephone or fax for people who don't trust online transaction processing.

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Avoid errors

A user will get frustrated, if even after clicking several times it goes nowhere or result in an error message. Make sure that you don't upload something which is not working on the website. Proof check all articles, images, hyperlinks etc.

Ensure a fun visit

A web viewer will enjoy visiting your website only if it has enough options of keeping him engaged. So you should ensure adding audios, videos, social connect links, polls, forums and communities to make a viewer's visit long and enjoyable too.

Following these simple steps will definitely ensure building a better website for your small business.

Source: www.smetoolit.org