Times Internet inks partnership with Ziff Davis to launch IGN and Askmen in India

NEW DELHI, INDIA Times Internet (TIL), has entered into a strategic partnership with Ziff Davis, Inc. - a leading all-digital media company specializing in the technology, games and men's lifestyle markets with over 120 million in-market buyers every month.

Via this partnership, Times Internet will manage and drive local Indian destinations for IGN (IGN.com) and AskMen (AskMen.com), the premium gaming & men's lifestyle sites.

As part of the collaboration, Times Internet will have exclusive rights to the IGN and AskMen brands and their content in India, as well as the significant media opportunity they bring to the country. The unique partnership will help TIL grow an already-strong vibrant digital community of Indian consumers passionate about games, entertainment and lifestyle. TIL intends to use The Times Group's multimedia resources to help develop and evangelize the brand locally.

IGN is the world's most popular website dedicated to video games and pop culture - including comics, film and TV, reaching 50m unique users worldwide. AskMen has been the largest and most trusted source of men's lifestyle content on the web since launching in 1999 - and attracts over 16m unique users every month.

The partnership grows the list of brands under the Times Local Partners (TLP) group - which is an initiative by Times Internet to partner with global digital companies. IGN and Askmen join the fledgling TLP portfolio, which has already rolled out the Indian editions of Gizmodo, Lifehacker and Business Insider.