TI shelves OMAP to focus on its smartphone business

Due to increased competition in the market, Texas Instruments (TI) has decided to shift its wireless investment focus from products like smartphones and tablets, says a Reuters report.

The report says that, the company has kicked off efforts to expand sales of its OMAP wireless application chips beyond smartphone and tablets to its embedded chip business, which include industrial customers such as carmakers, where it is hoping for a more profitable and stable business, said the report.

As per the report, TI is in plans to reprofile its investment in wireless for embedded customers as big market players like Qualcomm, Apple and Samsung have started developing their own chips instead of buying them from chip suppliers like TI. The company told its investors that, it would continue to support its customers. But its mobile application chip business, which supports features like video, will not invest in supporting its customer's future roadmap for tablets and smartphones to the same degree as before.