This Valentine's Day NSN makes it to people's heart

BANGALORE, INDIA: Telecom networking equipment vendor Nokia Siemens Networks launched Customer Experience Management (CEM) on Demand, a portal to understand its customers better.

“Understanding, listening and reacting positively lie at the heart of strong relationships,” said Amiram Mel, head, Customer Experience Management, Nokia Siemens Networks. “This Valentine’s Day, we want to put a little love back into how people feel about their mobile operator.”

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CEM on Demand provides a new portal as a single entry point to dashboard views of mobile operators’ key performance indicators (KPIs) and recommends actions they can take to improve their customers’ experience via smart devices such as laptops and iPads.

“We are making it much easier for operators to manage the customer experience,” said Mel. “CEM on Demand allows operators to see and hear the needs of their customers more clearly than ever before.”

Nokia Siemens Networks’ CEM on Demand comprises various ‘content packs’ combining sets of customer-centric reports and dashboards that show the insights derived from KPIs for networks, services and devices.

Based on these insights, the portal recommends action to be taken to improve the customer experience. By choosing the content packs that are relevant for their organization, operators can adopt a phased and manageable approach to address the most important factors impacting their customers’ experience.

This portfolio is designed to handle real-time data, processes and actions, and ensure the seamless flow of high quality data used and displayed by CEM on Demand. Moreover, it CEM on Demand can be integrated and used in multivendor network environments.

CEM on Demand can be delivered on site and as a software as a service model and can also be delivered as a complete managed service model called Managed CEM.

Nokia Siemens Networks will be showcasing the product at the Mobile World Congress 2012.