The RFU selects ZNAP for first Twickenham m-commerce service

LONDON, UK: The Rugby Football Union (RFU) has selected ZNAP, the mobile business platform, as the first, preferred provider of m-commerce solutions at Twickenham. The deal was agreed after a successful trial at the 2013 QBE Internationals.

ZNAP is part of a wider RFU strategy to enhance the match day experience for fans at the ‘Home of England Rugby'.

ZNAP is a new mobile app that enables users to place orders, make payments, collect loyalty benefits and more on everything from drinks to ticketing. Fans can use ZNAP to pre-pay for food and drinks at six bars around the stadium, slashing queuing time. The service will be available at the upcoming RBS 6 Nations games at Twickenham Stadium, where England face Ireland and Wales.