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The power of 'touch' with a OEM deal

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CIOL Bureau
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SANTA CLARA, US: Renesas Electronics America Inc. and Immersion Corporation have collaborated to provide a system-level solution that enables designers of consumer electronics; white goods; and medical, building automation and office equipment to enhance user experiences by integrating rich haptic feedback in product designs.

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This new solution offers manufacturers easy procurement and a simplified way to integrate Immersion's TouchSense technology, which provides low-cost, high-fidelity programmable haptic feedback using a modular approach based on Renesas Electronics’ microcontrollers (MCUs). A demonstration of the solution will be available in Renesas Electronics America’s booth (#2002) at Embedded Systems Conference Silicon Valley at the McEnery Convention Center, San Jose, California, April 27 to 29.

This TouchSense solution offers an extensive library of vibro-tactile haptic effects for touch surfaces and touch screens, enabling advanced user interfaces. Touch screen usage models include simple button clicks, differentiated button haptics, or haptics for scroll lists and gestures, restoring the "feel" to the "seamless" interface. Customers using Renesas Electronics’ MCUs can produce high-fidelity haptic systems to achieve competitive advantages and win greater revenue opportunities by offering products that are more intuitive, satisfying and efficient.

Craig Vachon, senior vice president and general manager of Immersion said "Offering our haptics technology at the semiconductor level from a true world player significantly simplifies integration and procurement for OEMs. This will drive innovation and make it easier for customers to transform user experiences by incorporating the power of touch feedback.”

"To address the market demand for better user experiences, we are combining Renesas Electronics' advanced technologies with Immersion's haptic solutions to enable the development of next-generation human-machine interfaces,” said Ritesh Tyagi, director of microcontroller products and solutions marketing, Consumer and Industrial Business Unit, Renesas Electronics America.