The MVAS revolution

The year 2009 can be termed as the year of innovation in MVAS globally, VAS players from across the world developed ground-breaking solutions. Also, it saw the growing penetration of mobile commerce which would go a long way in enabling financial inclusion.

There have been 3G VAS product innovations offered by VAS players, despite the fact that 3G is yet to be launched in India.

Amid fierce competition with per-second tariff pulse, which is affecting their topline, mobile operators are now focusing on value added services, such as caller tunes, ringtones, and others to make up for the depleting revenues.

Mobile VAS solutions have evolved from a mere communications service to a plethora of information and varied customized solutions to serve enterprise requirements. In the changing market scenario, mobile solutions will fuel the market for a large chunk of revenues for service providers in the near future.

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