The Most Trusted brands in India are...

CIOL Bureau
New Update


NEW DELHI, INDIA: Mobile handset maker Nokia is the most trusted brand in India, followed by homegrown Tata in the second slot, said a survey report on Tuesday.

Trust Research Advisory, the authority on the measurement of trust among brands, is out with the Brand Trust Report 2012, the much anticipated results of India's most trusted brands, said a press release.

Nokia and Tata having retained their first and second positions from last year as India's top two Trusted Brands is followed Korean brands LG at the third position and Samsung at the fourth position.


While Sony, the Japanese electronics leader, slipped to fifth position this year, outranked by the two aggressive Korean Chaebols.

Maruti Suzuki improves its position of last year by one notch and is India's 6th Most Trusted Brand this year. Bajaj ranked 7th is a new entrant in this year’s top ten (last year it was ranked 12th); LIC and Airtel positions are unchanged from last year at 8th and 9th rank, respectively. Reliance slips to 10th Most Trusted Brand this year (from sixth last year).

Anna Hazare dethrones Sachin


Among 22 personalities listed among in BTR 2012, Anna Hazare has surged gaining the nation's trust ahead of Sachin Tendulkar, Salman Khan, Amitabh Bachchan and Aamir Khan who feature in that order, the release added.

Most trusted leaders in some other categories are Armani in branded fashion, DLF in construction, NIIT in Education, ONGC in Energy, PVR in Entertainment, Pepsi in F&B, Dabur in Healthcare, Taj Hotels in Hospitality, Google in Internet, ACC in Manufacturing, Thomas Cook in Services, Being Human in Social Sector, Hewlett Packard in Technology, and Air India in Airlines.

N. Chandramouli, CEO of Trust Research Advisory, elaborated on Brand Trust as the soul of the engagement and said, ''In life, without trust, there is nothing. Each time a human engages with anything, the basis for all decisions is trust. Be it brands, other humans, or just ideas, one will react to them on the basis of the trust it generates."


He added that last year was tumultuous for several brands, but those which focused on trust, have gained market-share, revenues and profits. On the other hand, the brands which have focused only on the latter, have invariably lost both. Focus on building trust and all else will follow automatically.'

The Brand Trust Report, India Study, 2012 (BTR 2012), lists India's 1000 most trusted brands. The report is the result of a comprehensive primary research conducted on 61-components of trust - a proprietary tool of Trust Research Advisory.

The research is conducted with 2718 ‘influencer’ respondents from 15 cities, generating more than 2 million data-points from 12000 hours of research, the release added.