The mobile stir in US banking mkt

NEW DELHI, INDIA: Obopay Inc, a player in mobile banking and payment solutions, released findings from one of the largest consumer surveys on the mobile payments segment in the US market.

The survey which determines consumer interest in mobile payments and gain insights into adoption was made public during the Banking Administration Institute's, BAI Retail Delivery Conference.

“Our research and market experience continues to show that people want mobile phone payment services  from their banks; however, there are a growing number of non-bank providers who are targeting this market and seek to displace the banks’ traditional role in payments,” said Deepak Chandnani, President, Obopay. 

“Our latest research shows that offering this service would prove a competitive edge for banks–a way of both keeping existing customers and attracting new ones.  What we weren’t surprised about was the fact that consumers have a very clear expectation that mobile payments must be instant.  The old ACH system of payments just isn’t going to work in an ever increasing mobile world.” He added. 

Carol Realini, CEO, Obopay said, “In the past one year we have received immense support from peers and industry. We have also had a chance to roll-out our services across three continents; hence we have received adequate global experience. Banking on this experience, we have been invited by events across the world to share our insights and experience wherein others could learn from.”