The IT marketplace is transforming rapidly: HP

BANGALORE, INDIA: HP today announced that it has reinforced its technology leadership in India through PC and printing products, offering services to enable efficiencies for businesses while addressing consumer demands.

According to the IDC Asia Pacific Quarterly PC Tracker, HP's PC market share has jumped to 34.1 per cent in Q2 2013. The IDC Quarterly HCP Tracker shows that HP has market leading 57 per cent and 50 per cent share in inkjet and laser printer categories respectively, while also emerging as #1 vendor in Multi-Function Printers (MFP) with a 30 per cent share.

"The IT marketplace is transforming rapidly, and technology companies are challenged to deliver innovations that enable the changing needs of consumers and businesses," said Rajiv Srivastava, president, PPS, Hewlett-Packard India.

"These numbers are a validation of HP India's market strategy to deliver the New Style of IT to our customers through cutting-edge innovations with best-in-class user experiences."

Mobility coupled with touch displays, social computing and analytics are the key trends shaping PC and printer market demand in the country across consumer and commercial segments, said HP.

On the printing side, HP said, the strategy to develop inkjet technology for businesses has resulted in strong adoption of its Officejet Pro range of business inkjets. This range includes the world's fastest desktop printer designed for workgroups and HP's first monochromatic Officejet range targeted at small and medium businesses.

In line with its goal to bridge the digital divide, which is fundamental to the country's socio-economic growth, HP said, "India is progressing well in its project to deliver 1.5 million laptops to the UP government for students."

The company has also recently been awarded the majority share of the Rajasthan government's scheme to distribute laptops to qualified students.