The Hot Business of eCommerce: A Compuware whitepaper

Compuware Corporation, a technology performance company, has published a new whitepaper titled: "The Hot Business of eCommerce."

The paper explores the correlation of poor application performance on eCommerce revenues, customer loyalty and brand image and how a new generation of application performance management (APM) will help eCommerce businesses deliver peak performance and the bottom line business benefits associated with it.

To download the whitepaper CLICK HERE....

According to Compuware, with the extreme competitiveness of today's online retailer market, customers have very little patience for slow performing websites. Customer loyalty can be won or lost in a matter of a single second, causing a customer to switch to a competitor site, impacting revenue and brand image.

Studies have shown that a one second delay in response time reduces conversions by seven percent. For an eCommerce site that sells $100,000 of merchandise per day, a one second delay means $2.5 million in lost revenues annually. Online retail customers expect fast and efficient eCommerce applications. It's vital in today's online world that online retailers create best-in-class experiences to stay competitive and in business.

This whitepaper outlines:

the cost of poor application performance and its impact on revenues, customer loyalty and satisfaction and brand image;the complexity of the eCommerce application delivery chain and its impact on performance; and

how a new generation of APM can help eCommerce business maintain peak performance, drive a high-quality customer experience, and deliver better business results.