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Textbooks' go online

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CIOL Bureau
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NEW DELHI: The search for the textbooks online for professional courses seem to be over, with MPS Technologies launching the BookStore solutions in India.

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The solution, BookStore is being developed by MPS Technologies (MPS) to target the publishing industry. MPS is a wholly owned subsidiary company of Macmillan India Ltd.

BookStore is a digital content delivery platform or ‘electronic warehouse’ that will store and display content in a secure and scalable digital repository, making it both searchable and saleable online.

Jayne Marks, CEO, global operations, MPS Technologies said that this solution would prove to be a blessing for the students as it would carry the content on chapter wise basis. “It is generally seen that a students of the professional courses have to scout for text books in various book stores, which are also expensive. In most courses the students require a book only for a semester and not for future reference. This technology comes as a great help for them,” Marks said.

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Marks said that this solution enables to sell content both print and online formats to drive sales using real-time e-commerce. “Each publisher will have their individual BookStore which is accessible by any individual. Students can have access to the specific chapters required by them rather than purchasing the entire book. This can be offered by the publisher for a certain amount of price. It will also be crawled by major search engines like the google, yahoo, msn and others,” she said.

Ravi Singh, president, MPS Technologies, said that the publisher would retain control of copyrights, business models and pricing. He said that this would develop a direct relationship with book buyers by registering them to access the content.

According to records, there are around 300 million books of which less than one per cent is currently online.

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With the government initiating for Internet penetration in the country, the company is optimistic about the success of the solution. The company is currently in talks with major publishing houses for digitizing the content, which are only available in print category. There are around 65 clients globally from the publishing industry and are hopeful to add some more numbers in India.

“We will be targeting the whole of the publishing industry and would focus mainly on education text books, which will receive huge response,” Marks said.

CIOL Bureau

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