Teradata intros Relationship Manager v6

LAS VEGAS, USA: Teradata Corp., a leader in enterprise data warehousing, announced the availability of its next generation, best-in-class software application for marketing automation, Teradata Relationship Manager Version 6 (RMV6). The new portfolio injects enterprise intelligence into multiple-step customer conversations across multiple sales and service channels, such as the Web, store, ATM and call center.

With an intuitive user interface, new architecture and significant new capabilities, it helps marketers plan, coordinate and evaluate threads of customer dialog – many driven by the customers themselves.

The software adds dramatic flexibility and simplicity for users while integrating analytical and operational customer management, leveraging active enterprise intelligence from the Teradata Warehouse with the latest Java-based software. In marketing practice, multi-step customer dialogs have been found to achieve much higher response rates and more profitable returns than conventional marketing approaches.

To bring more precision to a marketer’s selection of prospective customers for a given message, Teradata Relationship Manager Version 6 also provides a range of selection options, including a unique point and click customer segmentation interface, in which marketing messages can be efficiently matched to the most relevant customers at a fingertip-fast pace.

Other innovations include enhancements for reusability, which dramatically improve collaboration and user productivity and simplify management for complex environments so users can quickly create and develop communications on the fly. Its new Java-based architecture will easily fit into existing corporate IT environments, leverage existing resources, and further simplify administration and maintenance.



Creating smarter customer conversations faster

"Simply put, RMV6 helps users create smarter customer conversations faster," said Sam Gragg, vice president, Teradata Customer Management Solutions Marketing. "That's really the biggest advantage of having the world's only real-time, data warehouse-driven portfolio where analytics and operational CRM are integrated at the desktop. Our clients tend to be companies with demanding and complex marketing requirements. That’s why they come to us in the first place. They expect enterprise-class performance from Teradata."

Teradata Relationship Manager Version 6 brings significant new capabilities to Teradata’s existing and prospective customers, enhancing their marketing capabilities by:

* Applying insight derived from enterprise-class customer intelligence in real-time

* Dramatically reducing the cycle time to create marketing campaigns with well integrated tools that increase productivity and return on each customer contact

* Automatically identifying and prioritizing the most relevant communications for individual customers according to their channel interaction preferences.

Teradata Relationship Manager Version 6 represents more than 10 years of evolution in data warehouse-driven customer management. In addition, new Teradata partnerships have brought integrated and complementary capabilities to the Teradata Relationship Manager Version 6 portfolio, including:

* Teradata Interaction Advisor – real time analytics to recommend the next best offer or message to customers at the moment of interaction

* Teradata Marketing Resource Management (MRM) – software to process-manage and evaluate your marketing activities

* Teradata eMarketing – integrated tools for the Web channel, which include a best-in-class e-mail engine, real-time reporting, and automated survey and banner ad generation and tracking.

In 2007, Teradata expanded its comprehensive customer management solutions portfolio with these enhanced solutions:

* Teradata Enterprise Offer Management – automated matching, prioritization and optimization of customer offers at the point of sale or service

* Teradata Event-Based Marketing – rules-based marketing program that reads and recognizes specific customer behaviors and manages lead notification and timely follow up.

Teradata is sharing detailed information and live demonstrations of Teradata Relationship Manager Version 6 at the ongoing annual Teradata PARTNERS Users Group Conference and Expo, October 7-11, 2007.