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Teradata intros customer interaction manager in the Cloud

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Abhigna
New Update

NEW DELHI, INDIA: Teradata Corp., analytic data platforms, applications and services provider, today announced, through its Teradata Applications division, the general availability of Customer Interaction Manager (CIM) in the Cloud, a data-driven marketing solution that enables real-time, dialogue-based customer interaction across the full spectrum of digital and traditional communication channels, creating an extensible "customer interaction hub" for the entire global enterprise.

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Whether deployed in the Cloud or on-premise, Customer Interaction Manager offers integrated inbound and outbound messaging which yields the ability to choreograph and execute multi-step customer "conversations" across multiple digital and traditional channels.

These unique capabilities are helping businesses worldwide to truly engage with their customers and make marketing budgets go further, all by improving communications that drive retention and sales through timely and relevant communications and offers that drive unprecedented responses and click-through rates.

"By leveraging this technology and expertise, we are developing a better understanding of how our consumers want to engage with P&G, so that we may make communications more relevant to foster meaningful and lasting consumer relationships," said Andy Walter, vice-president of Global Business Services (GBS), Procter & Gamble.

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