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Teradata enables geospatial data integration

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CIOL Bureau
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SAN DIEGO, CALIFORNIA: Teradata Corporation and ESRI announced that their new relationship will enable customers to integrate business and geospatial data in a single database, perform advanced analytics and deliver geospatial intelligence to business users to improve decision-making.

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"The unique combination of geospatial power from ESRI and the marketing-leading Teradata database engine offers customers a new, advanced ability to solve business problems," said Randy Lea, vice president, Teradata product and service marketing. 

Lea further said that the partnership makes it possible for customers to gain a business advantage by maximizing how they leverage geospatial and business information.

For example, a retailer wants to target new high-value customers to increase sales in all of their 200 stores; however, each store has a diverse customer base. Using Teradata, the retailer can analyze all the shoppers in each of the 200 stores to identify their best customers based on shopping patterns and other transactional data. This intelligence is valuable, but it is more powerful with the addition of the geographical-based data, said a press release.

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Working with ESRI, companies can add "drive-time" and "lifestyle" customer segmentsto the analysis. This resulting geospatial intelligence can then be used to support targeted marketing campaigns directed at profitable customers.

Teradata supports various geospatial types of data like points on a map, lines, and polygons. It can perform over 60 geospatial analytic functions within its scaleable, high performance database. It is enhanced by the ESRI spatial data creation, visualization, advanced analytics, and spatial collaboration tools to provide Teradata customers with unprecedented capabilities to exploit the spatial data within their data warehouse, the release added.

Claraview, a division of Teradata, and ESRI offer specialized professional services to help customers easily integrate and deploy the geospatial capability in their business intelligence environments. 

Claraview has a set of Geospatial Business Intelligence Services to help businesses develop a long-term vision and deployment plan for their geospatial initiatives. It brings together best practices in business intelligence and geospatial analytics, and aligns business and technology objectives to build a robust analytical capability.

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