Tendulkar launches Airtel's games on demand

BANGALORE: Indiagames today launched its new service — Games on Demand with

Airtel broadband and telephone Services.






The service was launched with star cricketer Sachin Tendulkar playing an online
rally game.






This service offers unlimited consumption of legal games at a bare minimum
monthly subscription fee of Rs. 199. Indiagames has partnered with a number of

leading games publishers like Microsoft, Atari, Playfirst, Alawar, Merscomm,

Cenega, Meridian, Techland, amongst others, to be able to bring a variety of

premium single and multiplayer games, which include popular titles such as Age

of Empires, Driv3R and Flight Simulator to this service.






Commenting on the launch of its Games on Demand service, Vishal Gondal, CEO
Indiagames, said, "The Games on Demand service is going to revolutionize the

gaming industry in India. With over 85% of games in India being sold illegally,

we believe that with our unparalleled price offering we will significantly

expand the segment of legitimate sales and bring the experience of high quality

online gaming to millions of gamers in India."






He further added, "Our online gaming service would give consumers a legitimate
reason to opt for a broadband service, thus accelerating the growth of the

broadband user base in India"






"Today, customers are looking for rich content to enhance the overall broadband
experience. As a leading service provider, we aim to offer the hottest on-demand

content through as many channels as possible," said Akshay Kumar, chief

marketing officer, Airtel Broadband and Telephone Services.






"Online gaming is fast gaining popularity across the world and with the Games on
Demand service on Airtel, we are gearing up to give our customers a cool and

enhanced gaming experience with the power of a high-speed network," he added.






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