NEW DELHI: The CII-Mckinsey presentation that was held recently at the CEO's
policy forum on communications dealt with some of the most hotly debated issues
regarding the telecom sector. According to the Mckinsey, the Indian telecom
market is likely to go through rough times, over the next three to five years
during which operators may find it difficult to expand their business.
The forum pointed out some of the factors such as limited and price sensitive
customer base, wherein small and untapped market that are likely to hinder
growth and hinder sales growth. In the present circumstances, the services need
to be priced below the existing level to make it more affordable for the masses.
Secondly, it is a highly competitive operator market. The regulatory regime
encourages and fosters competition as evident from the intense activity in
certain sectors. But the incumbent's i.e., MTNL, VSNL and BSNL will continue to
dominate the market and would do so in the future.
Thirdly, the funds will be hard to come by, since infrastructure rollout and
network build-up is unlikely to be met from internal accruals. In the present
scenario of global meltdown and stock market crash external fund raising will
also be a difficult task.
Fourthly, Indian telecom regulatory policy has tended to be inconsistent.
Several areas still lack clear regulation and forthcoming regulation in these
areas is bound to have an impact on existing players, that could leave potential
investors wary of entering this field.
In other deregulated markets, according to the presentation, incumbents have
been able to maintain their hold on wireline services, while new entrants have
succeeded to foray into new services like wireless and data. The winning
strategy for new entrants would be to have ready access to capital and
infrastructure of international standards.
It would also mean strategic acquisition/partnerships with incumbents.
Thirdly, leadership with strong track record and organization geared up for
performance. Fourthly, clear exit strategies for value maximization.
Though Mckinsey called on the need to have clear definition in regulating the
telecom sector, the forum said the deregulation had succeeded in bring certain
advantages for instance in ISPs, where the regulations have minimized the
regulator's role.
In order to have a highly competitive regime the regulator should define
clear-cut objectives that should be the basis for framing policies. The policies
should revolve on increasing tele-density and this could be achieved by lowering
the cost of service, the forum stated.