TechSelect partner branding launched

By : |May 15, 2008 0

LAS VEGAS, USA: To help members further differentiate themselves in the marketplace and communicate a unique value they bring to the channel, TechSelect–Tech Data’s premier community of small and medium business (SMB) resellers– has announced its TechSelect Partner branding program. TechSelect members can now leverage the TechSelect Partner logo and supporting branding materials to more effectively market their businesses to end users, resellers and vendors.

“TechSelect always delivers new business-building support and exclusive services, but it is the dedication and commitment of our members that is behind this strong network of partners who support one another every day,” said Tech Data vice president, marketing services Katie Dumala.

“Being a part of TechSelect has tremendous value. Our new TechSelect Partner branding will help members market that value to end users, other resellers and vendors. The TechSelect Partner branding lets end users and the channel know that our members are among the elite SMB resellers in the country, and that they are backed by more than 450 peers nationwide and the extensive resources of an international market leader like Tech Data.”

TechSelect members attending the Spring TechSelect Partner Conference have been given the TechSelect Partner branding kit. It includes the TechSelect Partner logo and customizable advertising copy for use in printed materials, promotional items, Web sites and bid proposals. The copy explains the benefits of TechSelect and how end users, resellers and vendors can tap into the community’s value by partnering with its members. The kit also offers suggestions for how the TechSelect Partner logo can be used to support the reseller’s own brand, which always remains front and center.

“We see a great deal of value in our TechSelect membership,” said Advanced Vision Technology Group President Sam Ruggeri. “We’ve been able to strengthen our own business by using what we learn in member best-practice sessions about new opportunities like managed services or how to build a more productive sales force. Most importantly, however, is how our partnerships with other members have enabled us to more efficiently serve our clients by giving us a national presence and the ability to tap a peer’s technical expertise to satisfy a client’s needs. Having access to that support differentiates us from those resellers who do not, and the TechSelect Partner branding program will help us market that aspect of our business.”

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