Techcom to invest Rs 100 cr in handset business

NEW DELHI, INDIA: Techcom India, an IT peripherals and consumer electronics provider, today announced its entry in to Indian mobile handset business with the launch of seven entry- and mid-level handsets. The company announced that it will invest Rs 100 crore in promotion of its brand in the Indian market and expects to capture 2 to 3 per cent of market share in India.

“We are going to invest Rs 100 crore in India market for promotion of our brand and expect to touch turnover of Rs 500 crore. Today we are launching seven handsets to announce our entry in to Indian mobile handset market. In coming days we have plans to launch 3G handsets, Android and Windows based mobile in mid of 2011,” said Saneep Kedia, director, Mobile Phone Division, Techcom.

The newly launched mobile phones from the company will sell between the price range of Rs 1500 to Rs 2990.

“Our top phone model TQ21 will support three hour video viewing and it has been reasonably priced at Rs 2990,” said Kedia.

Techcom has 150 service centres across the country which the company has plans to increase up to 500 within a year.

Techcom handsets were launched in the presence of Bollywood star Sonali Bendre.

Bendre expressed that she is impressed with the features that the company is providing at affordable price.

When asked the features of Techcom that appeal to Bendre in comparison to high-end models available in the market, the Bollywood actress mentioned that three hours support to watch films is the most appealing features of this phone which differentiates it from rest of the models available in the market.

“Also the price is very competitive and it is coming from a home grown company,” said Bendre.

Kedia also mentioned that company is looking for announcement of any special package from central or state government that would help Techcom in setting up domestic manufacturing plant.

“We will choose the location which is easily accessible, has good infrastructure and has no logistic problem for setting up our manufacturing plant,” said Kedia.

Kedia mentioned that the company is looking at a time frame between 12 to 24 months for setting up the manufacturing plant in India. At present the company is importing its handsets from China.