Tea, coffee and some business

|October 5, 2015 0

MUMBAI, INDIA: Despite living in a digital age, business professionals still prefer face-to-face meetings.

According to a recent global study by Hilton Worldwide, more than two-thirds of surveyed professionals, ranging from millennials to age 65+, prefer meeting in-person over any other collaboration method.

The study, which polled business professionals across the US, UK and China, uncovered the value of face-to-face interactions and specifically the role of coffee and tea in productive meetings.

                                 

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Some of the findings include:
•    Wired up world: While Americans are well known for their coffee enthusiasm, the UK and China value their kick-start beverages more in the business world. More professionals in the UK (61 percent) and China (58 percent) agree that the most successful meetings happen over coffee and tea–compared to their counterparts in the US (44 percent).

•    Sipping on success: Sixty eight percent respondents in the UK and more than half in China (59 percent) said that coffee and tea are important to contributing to a successful in-person meeting.

•    Brewed to perfection: Chinese professionals and US millennials value the quality of coffee and tea. Fifty-four percent of Chinese and 51 percent of millennials said that if it is going to be served in a meeting, then it must be high quality.

•    Coffee dates: More than half of Chinese respondents (53 percent) said that the best way to connect with a colleague or professional contact is over coffee and tea.

•    City sips: Seventy-one percent of city dwellers in the US say coffee is important to successful meetings.

To encourage connections and ignite powerful ideas over coffee, Hilton launched a global coffee promotion, providing complimentary coffee or tea for the first meeting break at participating Hilton properties. Meetings booked now though November 15, which take place before March 31, 2016, are eligible for the offer.

“The most impactful events involve face-to-face interactions that allow individuals to connect on a personal level,” said Andrew Flack, Vice President, Global Marketing, Hilton Worldwide. “It’s interesting to see that throughout the world, while we differ subtly in how we conduct meetings, we agree on the value of collaboration–which is often fueled by coffee or tea.”

Do you think face to face interactions sound the death knell for unified communications?

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