MUMBAI, INDIA: India’s leading IT services exporter, TCS in its first ever school students’ survey attempts to find out the trends and pulse of the youth across the nation with a clear focus on information, technology and aspirations.
From TCS perspective, the study is not mere statistical figures, but it gives the insight and glimpse of the potential talent and workforce spread across Indian cities.
However, company’s bond with students is not new; in fact for last 10 year TCS has been very active in engaging kids and youths in order to boost talent in the country.
According to TCS’s communication head, Pradipta Bagchi, the company has been running India’s largest IT quiz for schools since 1999 and so far over 200,000 students from 2000 schools are covered annually.
While, according to TCS’ CEO and managing director S Ramadorai, TCS has been doing various programs to reach out to the students of India and as per our student engagement plans we have targeted to reach about 1 billion students in coming years.
Some of such student engagement programs include the Rural IT quiz in Karnataka state, and the students’ summer engagement camps, Student’s Maitri program and many others.
“The study findings will have great impact on parents, teachers, policy makers and employers. And we need to leverage with the help of digital teaching for schools as it helps to manage talent,” says Ramadorai.
About the survey’s benefits, Ramadorai explains that looking at tier II and III cities for company’s operations, the findings will help us to tell where we are going to get our future employees.
“India is not just about metros, but the country is very large spread in the tier II and III cities. And if TCS moves there, then it will give ample opportunities to parents about future of their children,” he comments.
Further, every year, TCS has the Academic Interface Program, where teaching faculties from various educational institutes interacts and understand the trends in technology and industry.
“Integrating the survey’s finding with the Academic Interface Program can lead to creating an ecosystem for the next generation using digital technology and social networking,” Ramadorai adds.
Interestingly, TCS with the help of study findings, has identified four categories for India’s youth generation that includes the globetrotter – students with desire to study and work abroad, the gadgetphile – students fond of gadgets like laptops, iPods, gaming console etc, the nation-builder – students who prefer, and are optimistic about, Indian companies over foreign companies and the social networker – students who are true digital natives and wants to be social over the Internet.