TCS grabs $1.2 billion deal from Nielsen

MUMBAI, INDIA: Consumer and media information services provider The Nielsen Company has outsourced a portion of its information technology and operations functions worldwide to Tata Consultancy Services (TCS).

Under the 10-year deal, worth $1.2 billion, TCS will take responsibility for important IT and operational processes and help Nielsen integrate and centralize multiple systems, technologies and processes on a global scale. It will also look after certain finance and human resource business processes to be executed on its new BPO platforms.

TCS would provide this service through its full-service model, leveraging consulting, IT, infrastructure and Business Processing Outsourcing (BPO) services delivered through its Network Delivery Model (GNDMTM).

“The Nielsen engagement showcases our domain knowledge and our ability to manage and execute complex transformation engagements across the globe,” said S. Ramadorai, chief executive officer and MD, TCS.

“This landmark agreement with Nielsen combines our traditional strength in IT services with our growing prowess in areas like infrastructure and enterprise transformation, consulting, and platform-based BPO,” said N Chandrasekaran, chief operating officer and executive director, TCS.

“This arrangement with TCS will help us streamline and simplify our IT infrastructure and application platforms and operational practices across our businesses, support the development of integrated solutions and give us much greater flexibility to respond quickly to changes in the marketplace,” said Mitchell Habib, executive vice president, Nielsen Global Business Services.

TCS would set up an Innovation Lab with Nielsen to help the customer conceptualize the next generation of business solutions for its end-clients globally. TCS would also take direct responsibility for a Nielsen team in Baroda, that has developed significant expertise in key information-management processes for Nielsen’s Retail Measurement Services, one of Nielsen’s core products for packaged goods manufacturers and retailers.