TCS, de Bono team up to digitize thinking process

MUMBAI: Tata Consultancy Services (TCS) has teamed up with Dr Edward de Bono and de Bono Thinking Systems (dBTS) to offer solutions to organizations to aid business transformation. TCS has also developed de Bono Thinking 24x7 (dBT 24x7), a digital version of de Bono's Six Thinking Hats and Lateral Thinking techniques to help customers apply them in their daily professional life.

According to the company dBT 24x7 is an "anytime-anywhere" solution for enterprises that allows users to collaborate and apply de Bono's techniques regardless of their physical location. In addition, it also serves as a knowledge repository of thinking for future reference and reuse.

TCS owns the IPR for the software dBT 24x7, developed by its Creativity and Innovation Lab. This solution will be offered to global customers through the existing distributor network of dBTS, an organization that supports over 900 certified de Bono instructors in 40 countries. As part of this relationship with dBTS, TCS will continue to build and develop digitized assets in the creativity and innovation space.

"Dr Edward de Bono's thinking techniques have been digitized by TCS to help organizations harness the creative potential of their associates. With the effective distributor network of de Bono Thinking Systems and TCS' wide market reach, we expect the solution to have significant traction in the global market" said TCS CEO and MD S Ramadorai.

"We look at our partnership with TCS as a quantum leap forward in enabling companies for business transformation by improving the way their people think." said de Bono Thinking Systems president Kathleen Myers.