Tata/Virgin Mobile to offer BREW data services

BANGALORE, INDIA: Tata Teleservices announced that it will offer wireless data services for Qualcomm’s BREW solution to subscribers of Tata's “Virgin Mobile” brand in India.

Qualcomm’s BREW solution will ensure efficient and reliable delivery of Virgin Mobile’s latest content to mid- and high-end devices. By working with Qualcomm to offer BREW services to its subscribers, Virgin Mobile is able to deliver tailored and relevant offerings that cater to the unique needs of the Indian youth market.

Virgin Mobile will leverage the BREW platform to present a full range of innovative and easy-to-use mobile content services, including entertainment (gaming, sports, astrology), music and messaging applications. Additionally, Virgin Mobile will make available innovative offers to its subscribers such as unlimited access to Virgin Mobile’s unique V-Bytes data portal for a simple daily charge of only Rs.5, wherein customers can access free Virgin selected content and other targeted applications.

“Our target audience of tech savvy youth in India desires the latest mobile applications and services so that they can enjoy the power of their devices,” said Jamie Heywood, deputy CEO for Virgin Mobile India. “BREW is allowing us to offer advanced data services to our end users efficiently with an expedited time to market."

“Virgin Mobile’s strategy highlights the recent growth and overall potential of the Indian market for high-end data services and we believe that leveraging BREW is the best possible solution to meet the needs of their data-savvy customers,” said Arvin Chander, vice president of global carrier relations for Qualcomm Internet Services. “Virgin Group as an entity has been known for achieving incredible success with unique business strategies, and Qualcomm looks forward to playing a pivotal role as Virgin Mobile redefines India’s mobile data services landscape.”