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Tata Teleservices launches unique payphone-on-wheels

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CIOL Bureau
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NEW DELHI: Tata Teleservices Ltd., a national private basic services

operator, has launched its new payphone-on-wheels booth services, called 'Smart

Cart’. This is aimed at improving the accessibility of payphones to customers

at 'an arm reach'.

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The 'Smart Cart' facilitates the operator to move around a certain

geographical region and offer payphone services to customers through improved

accessibility. Customers will receive a bill for every local, STD and ISD calls

made from the 'Smart Cart'. Each 'Smart Cart' is likely to earn revenues of

approximately Rs 300 per day. TATA Teleservices plans to introduce 100 Smart

Carts in the next fiscal year.

The Smart Cart is powered by a fixed wireless unit and uses Smart Card

enabled technology. Customers will be charged existing payphone tariffs and

assured of accurate and tamper-proof billing. Initially, these carts will be

located at tourist spots like Necklace Road and the NTR Gardens and gradually

their presence will be increased.

Speaking on the occasion, Tata Teleservices Ltd. chief operating officer,

Ajay Pandey said, "This unique value-added service will offer new

opportunities for employment and increase our coverage of payphone business. The

concept will be extended to other towns in the State in a phased manner."

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