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Tata Telecom riding high on call center market

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CIOL Bureau
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Ranjeet Rayen

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BANGALORE: The telecom and communication solution provider from the Indian

business conglomerate of Tatas, Tata Telecom, is betting high on the call center

market. This is substantiated with nearly 20 per cent contribution to the

company’s revenue of Rs 200 crore, recorded last fiscal.

A current report by the research and analysis firm, Frost and Sullivan, sizes

the call center market in Asia Pacific to be $1.6 billion from its present

status of $800 million. India and Philippines are stated to be leading the pack

in garnering the market share of this pie.

"Tata Telecom enjoys 60 per cent of the call center market in India by

offering end to end solutions, according to a Frost and Sullivan report. Our

alliance with Avaya, a leading global provider of communications solutions and

services, and the Tata brand, is a winning combination for the market,"

said Tata Telecom director-marketing Amit Sinha.

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Regarding the issues faced by the companies who are stepping in to call

center arena, Sinha said, "A company getting into call center business

wants to be doubly sure whether investment made in this is secure. It wants to

be sure that it does not have to continuously invest to upgrade technology.

These are some of the concern areas we are able to address with our

solutions."

With Karnataka chief minister S M Krishna announcing a spate of new

investments for call center business from global and domestic corporations,

triggering job opportunities for 15,000 professionals, the company is aiming for

the state as a lucrative investment opportunity.

The company hopes for a CAGR of 25 per cent till 2004 in the call center

business. "We are very strong in outsourced call centers, banks, financial

institutions, telecoms, ISPs. We are also offering solutions in the areas of IP,

Data Networking, Voice and Video etc. With the IP telephony soon to be

liberalized by the government, we foresee data transfer leading the business and

we are prepared in terms of infrastructure and technology," said Sinha.

Commenting on the solutions segment, Sinha said, "Tata Telecom’s

solutions are scalable and upgradable. This means investments made by a company

stay well protected in the future. Added to this is the fact that they are

computable with the existing multi-vendor systems. Tata Tele ensures that its

solutions reduce communication costs, while raising efficiency. Moreover, by

implementing customized solutions, organizations can effortlessly manage all the

information requirements."

These advanced communication solutions seamlessly integrate voice, video,

data and IP systems, enabling the organization to leverage the opportunities

thrown up by today's e-business era. With a wide range of networking systems,

software and services, organizations can communicate using any medium of their

choice: voice, email, fax, video or Web chat, added Sinha.

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