Tata Motors to deploy Siebel Automotive

BANGALORE: Siebel Systems, Inc. provider of business applications software, and Tata Motors have announced that Tata has deployed Siebel Automotive to enhance customer service, strengthen dealer relationships and improve operational efficiency and effectiveness.

Currently in use by 500 sales and service personnel, the Siebel customer relationship management (CRM) solution is expected to be deployed to Tata Motors' entire network of 250 dealer organizations in India by the end of 2005, with more than 1,600 locations and 10,000 sales and service executives expected to use Siebel Automotive.

The Siebel CRM solution will enable Tata Motors to gather feedback on products to improve design or manufacturing quality as well as measure the effectiveness of marketing campaigns and programs. Tata Motors is currently in the first part of a three-phase deployment. Once the current phase is completed, the company plans to deploy marketing, call center, business analytics, and captive finance modules. Ultimately, Tata Motors intends to create an open portal for customer self-service, enabling car buyers to manage product configuration and place orders online.

Siebel Automotive, a comprehensive suite of business applications, provides a single, 360-degree view of the customer to all who need it; facilitates coordination between Tata and its dealers and enables Tata to track each vehicle throughout its life cycle.

Siebel Automotive has been closely integrated with a wide array of back-office applications, including applications for inventory management, fulfillment, and parts location. Pricing and tax calculations can be adjusted for each dealer's requirements. In addition, comprehensive sales and reporting functionality built into Siebel Automotive enables Tata to distribute sales targets to its dealers and roll up sales numbers across the country.