Tata Elxsi launches new global design studio in London

BANGALORE, INDIA: Tata Elxsi, India's leading design company, today announced the launch of its new design studio in central London. The London design studio will help the company enhance its global footprint, access and serve new markets and broaden its talent base.

The London design studio will leverage local design talent and serve customers in the UK, central Europe and Scandinavia. It will also enable access to new customers apart from enhancing relationships and project execution with existing customers.

Madhukar Dev, managing director, Tata Elxsi said: "Products and Services of the future will be driven by technology, and design has a key role in simplifying and enhancing the experience for users. Tata Elxsi is uniquely positioned with its technology and design capabilities to help clients deliver irresistible products and experiences. We are pleased to launch our new design studio in Central London - which is the hub for design. This studio will bring us closer to our customers in the UK and Europe market."

Said Nick Talbot - Global Design Head, Tata Elxsi, "This studio will help us better understand and address local consumer preferences and needs through design, and serve our customers more efficiently."

Headquartered in Bangalore, Tata Elxsi has operations across the world, including North America, Western Europe, Asia Pacific, the Middle East and India. The launch of the London design studio is a significant step towards building a truly global design footprint.