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Tata Docomo unveils Pay per Site offer

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CIOL Bureau
New Update

HYDERABAD, INDIA: Tata Docomo, the GSM brand of Tata Teleservices Limited, today announced an industry first value added service initiative called ‘Pay Per Site’, offering a more simplified 'Pay-for-what-you-use' Internet browsing model to its customers.

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“At the time of launch Tata Docomo questioned the paradigm of pay per minute and introduced pay per second. With pay per site, the story only gets better for the consumer,” said NV Subbarao, regional head — South East, Tata Docomo. “Our customer feedback to pay per use services launched before have further strengthened our determination that we have been successful in creating customer delight, with services that are refreshingly different,” Subbarao added.

“Named ‘pay per site’, the service stands unprecedented in anything that has been attempted or offered before in the market and serves to highlight the innovation and clarity or transparency of pricing that Tata Docomo is associated with,” Subbarao further said.

Those who only browse two or three sites regularly can now be free from monthly rentals and packs. Pay per site offers two combination packs, for those only interested in single websites can pay Rs. 10 per site whereas those with multiple site browsing can also opt for a combo pack at just Rs. 25 per month. Customers will have bundle of options within various categories of social networking sites (Facebook, Twitter, LinkedIn, Orkut), mail options (Gmail, Yahoo, Rediff) and chat messengers (GTalk, Yahoo Messenger, Nimbuzz), said a press release.

“Pay per Site is a potent market disruptor, that aims at enabling an innovative service in the data market; offering customers the power to decide on what they surf the most and purchase ‘packs’ suited and tailored to that specific need. Tapping into the huge potential that is today offered by social networking and emailing/instant messaging, pay per site aims to offer customers the choice to do what they like and pay for it alone,” said Rishi Mohan Malhotra, Head-VAS, Tata Docomo.

There are two different genres under which each service is categorized- social networking site and emailing and instant messaging. Each site under this genre is priced at Rs. 10, and bundled with 200 MB free data usage valid for 30 days, post which customers will be charged at 1p/kb. There are also two combo options — SNS Combo Pack and Emailing Combo Pack and each pack is priced at Rs. 25, and bundled with 500 MB free data usage post which the customers will be charged 1p/kb.

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