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Follow UsBANGALORE:TATA DOCOMO, the GSM brand of Tata Teleservices Limited, and IT giant Microsoft India, today entered in to a long-term, strategic partnership to provide Next generation telecom products and services to Indian consumers.
The partnership would involve the promotion the new Windows phone – Acer Be Touch E101 and Acer Neo Touch S200, powered by Windows Mobile 6.5.
The new Windows Phones deliver a completely new customer experience through an improved, easy-to-use and customizable user interface and an enhanced browsing experience.
The Windows phone comes with two new services namely My Phone and Windows Marketplace for Mobile. My Phone is a free service that help people manage and protect the invaluable information stored in their phone. It offers 200MB of online storage for all back up all contacts and phone information. While Windows Marketplace for mobile offers consumers an easy way to find and purchase high quality mobile applications, said a press release.
“This is in keeping with the brand presence and positioning of TATA DOCOMO, which stands for being liberated and relevant, ” said Anil Sardana, managing director, Tata Teleservices Limited.
He added that when they launched TATA DOCOMO services a few month back, they had promised subscribers that they would bring to them the best products and services- products that would stand for innovation and a pioneering spirit, and which would offer them convenience and simplicity.
As a part of the tie up TATA DOCOMO and Microsoft are launching the Windows phones featuring Windows Mobile 6.5 in all Circles where TATA DOCOMO has kicked off its GSM services, with a consumer offer of 500 Mb of free downloads per month, for a period of six months.
“Consumers today want to carry their world of information, applications and entertainment wherever they go. A Windows Phone seamlessly moves between work and play, providing the best of both worlds, ” said Ravi Venkatesan, chairman, Microsoft Corporation
He added that they are excited about partnering with TATA DOCOMO to provide the latest devices, accessible online services, compelling data offerings and high end retail experience to Indian consumers.