TATA DOCOMO launches GSM services in Gujarat

NEW DELHI, INDIA: TATA DOCOMO, the GSM brand of Tata Teleservices Limited, today announced the commercial launch of its operations in the Gujarat telecom circle, hot on the heels of its launch and runaway success in the Tamil Nadu, Kerala, Orissa, Karnataka, Andhra Pradesh, Mumbai, Rest of Maharashtra, Madhya Pradesh-Chhattisgarh, Haryana, Kolkata, Rest of West Bengal, Jharkhand-Bihar, Punjab, UP (East) and UP (West) telecom Circles.

The company’s next-gen GSM service started on a heady note in Gandhinagar city, with Tata Teleservices Limited managing director Anil Sardana lighting the ceremonial lamp in the presence of TATA DOCOMO president Deepak Gulati, said a press release.

TATA DOCOMO also announced its industry-changing “Pay-for-what-you-use” model in Gujarat, which includes the per-second pulse and a plethora of innovative applications and services. The company’s pan-India service rollout, which was kicked off in end-June 2009 and has seen tremendous response from subscribers in all the 15 Circles that TATA DOCOMO has gone live in prior to Gujarat, will be completed this year itself.

Since the launch of Tata DOCOMO services in end-June 2009, Tata Teleservices Limited has led in monthly subscriber additions for six consecutive months—starting from August 2009.

In a message at the launch conference, Ratan Tata, chairman, Tata Sons, said: “The value proposition offered by Tata-DOCOMO is a unique and revolutionary idea which symbolizes the spirit of innovation and inventive genius. This launch is truly a moment of triumph for the consumer. The launch of the pay-per-use concept by Tata-DOCOMO will create a paradigm shift in the overall telecom experience for the customer and provide a service that is refreshingly different.”

“We are focusing strongly on network superiority, coverage and service offerings. Our network footprint is the largest among all telecom operators in the Gujarat telecom circle, at the time of launch. We have made large investments in Gujarat, and further expansion is on the anvil this year itself,” said, Nipun Sharma, TATA DOCOMO’s, chief operating Officer in Gujarat.

He added that they would Value-Added Services that would reinvent mobile telephony in India, with products and services like diet-sms, Free Voicemail, Timed SMS Service, Free Missed Call Alerts, Call-me Tunes, etc—all of them customized to liberate and refresh our subscribers.