Tata Comm and Net Insight partner to eliminate lag in live video feed

|November 25, 2015 0

LONDON: Tata Communications has joined forces with Net Insight, a specialist in the transport of live, interactive and on-demand content, to enable media organisations to manage and deliver live OTT content globally, in complete sync across all devices, for the first time.

Traditional OTT content delivery results in a lag of anything from several seconds to even minutes between the live TV broadcast and the online feed of a football match or a concert viewed on a tablet or smartphone. This delay prevents real-time social media interaction and engagement between viewers watching the same content on different devices.

“The OTT market is growing rapidly, driven by people’s hunger to watch their favourite shows, anytime, anywhere, on any device, but to-date, the time lag with OTT content delivery has prevented its widespread use with live events,” says Brian Morris, Vice President & General Manager, Global Media and Entertainment services, Tata Communications.


The combined offerings enable media organizations to manage and distribute a video feed from any location globally to any device, without any delay, for a truly real-time, interactive and social TV experience, and to better monetize high-value live sports and music events.

Tata Communications’ Media Ecosystem combines traditional video contribution services with IP-based connectivity to create a highly innovative global media platform. The ecosystem, now with live OTT capability, enables seamless global transport, management and delivery of live content as a cloud-based managed service.

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