Tata AIA Life makes life insurance ‘Easy to Buy, Easy to Sell’

MUMBAI, INDIA: Tata AIA Life Insurance Co. (Tata AIA Life) re-affirmed its commitment to make the process and buying and selling life insurance simpler with the introduction of simple techniques and use of modern-day technologies.

Shivdutt Das, VP, Product Development, Tata AIA Life, said: "We will continue to take various initiatives and drive the use of technology to make the process of buying and selling life insurance ‘Easy' for both our customers and advisors. Our eLife Version 2 is a bold step in this direction, which has been supplemented with introduction of a series of mobile applications.

"Our new range of products, to be introduced from 1st January, 2014, will further support this cause. In order to create a win-win situation for our new customers as well as advisors, we will introduce a new Standard Proposal Form for application of all products proposals."

In line with its operating principle of doing the ‘Right thing in the Right way', Tata AIA Life has developed eLife Version 2, a fully mobile and secure electronic solution that simplifies the process of buying and selling life insurance solutions.

eLife Version 2 allows the customers engage with the company with ease, by making the entire buying experience of life insurance simpler and enjoyable. eLife Version 2 ushers in the concepts of a ‘paperless' and ‘24 hours' office for our advisors, which enables them to raise their productivity and also to optimally serve their potential customers.

To make the process of buying life insurance hassle-free, Tata AIA Life has introduced a new initiative for exiting as well as new customers called ‘Express Lane'. The initiative has enabled Tata AIA Life to issue policies faster to customers after receiving their applications by optimizing the requirements of document like age proof, address proof and income proof.