Targus appoints Rashi as its national distributor

MUMBAI, INDIA: Targus has announced the appointment of Rashi Peripherals as its national distributor for its entire range of products.

Deepak Jagtiani, Country Head, Targus India, said, “We are genuinely excited about the opportunity in India. There is a huge growth in notebook usage and consumers are becoming more interested in quality backpacks and accessories. Retail is becoming more organized and interested in providing more of a total solution to the consumer including backpacks and accessories. By appointing Rashi as its ND, Targus now aims to further its endeavor to expand in the Indian market. Targus sees this as a great opportunity and will be able to leverage Rashi’s strength of breadth with 53 branches across India, especially in B & C-class cities and more than 9000 partner base across 425 towns.”

Targus India's strategy will be to leverage its global leadership position and continuously develop the channels in India through Rashi. It will also focus on global product development programs which will include research on Indian consumers to provide relevant products at competitive prices and to enhance customer experience.

Commenting on the tie up, Rajesh Goenka, VP—Sales and Marketing, Rashi Peripherals, said, “Partnering with Targus will add value for our distribution kitty. We will now be able to provide world class laptop and PDA accessories to the Indian consumers through our supply channel. We will work closely with the Targus India team to facilitate branding and marketing of the products.”