Target enters Google art and code store

MINNEAPOLIS: Target Corporation is partnering with Google on the latest Art, Copy & Code project – what they call an interactive, in-store mobile experience claimed as designed to delight Target guests of all ages this holiday season.

Bullseye’s Playground is a mobile game experience that features Target’s bull terrier mascot Bullseye and other characters, the announcement explains and adds that in select Target stores, guests will have the opportunity to immerse themselves in Bullseye’s Playground using Google’s new Project Tango Development Tablet that will transform the store into a 3D winter playground.

“Target and Google are creating a new kind of holiday magic with Bullseye’s Playground,” said Alan Wizemann, vice president of product, Target.com and Mobile. “With this partnership, we’re using cutting-edge mobile technology to elevate the in-store holiday experience to provide Target guests a glimpse into the future of retail – where mobile brings together virtual experiences and physical stores.”

“Google’s Art, Copy & Code partnerships explore how creativity and technology can work hand in hand to build brands,” said Ben Malbon, Google’s Director of Creative Partnerships. “For each project, we partner with an iconic brand that pushes the boundaries of digital experiences. Consumers are embracing mobile devices as an essential tool and we wanted to work with Target to show how mobile offers a way to make the in-store experience both fun and memorable.”

Minneapolis-based Target Corporation is estimated as serving guests at 1,934 stores – 1,801 in the United States and 133 in Canada currently.