Tally taps East upcountry market

BURDWAN, INDIA: Tally Solutions is all set to expand aggressively in the upcountry regions across India.

Focusing particularly on Eastern India, the company has divided the upcountry regions into different operational zones appointing one distributor for each zone. Tally has christened its distributors ‘Master Tally Partner’ (MTP).

Under the Master Tally Partner program, Tally will train its channel to provide technical support to customers. Apart from this, Tally, along with its district distributors, will conduct partner-training programs. The company is also working on activities to encourage direct customer interaction and feedback.

Recently, Tally held a meet—‘Tally for you’ in Burdwan district of West Bengal for channel partners and end-users. The focus of the event was to generate awareness about Tally products among entrepreneurs in Burdwan and gear its partners to provide basic technical support to customers. The meet was attended by around 200 end-users and 32 channel partners.

Commenting on the usage and exclusivity of Tally, Amit Sharma, CEO, Dynavision Corporation, a Tally MTP said, “Tally is a user-friendly software offering unmatched accounting solutions. The brand has a greater amount of recognition and recall value in the region than its competitors. The company is now keen on developing a technical as well as marketing service team that will help customers with installation, deployment and other ancillary services which will be routed through the distributors and channel.”

Tally has now entered the agricultural vertical, tapping major rice-mills in Burdwan, and is looking forward to tapping associated agricultural industries in this effort. The company may appoint additional technical support to make accounting units for the agricultural sector as well.

“In the rice-mills, we have found that customers want small unitary calculations which are not available in the current software. Besides, they also want special components to be customized to meet their needs,” said Jayshree Guha, Marketing Head, Dynavision Corporation.

“We have passed on the feedback to tally who is soon coming out with a customized solution,” she concluded.