Talisma launches performance analytics

MUMBAI, INDIA: IT products and solutions company Talisma Corporation Pvt. Ltd., on Thursday announced the launch of two new solutions - Talisma Social Customer Relationship

Management (CRM) and Talisma CRM Performance Analytics (TCPA).

In an interaction with CIOL on the sidelines of the release, Raj Mruthyunjayappa, MD - APAC & EMEA, Talisma Corporations, said that most of the companies want customer feedback and they try to generate feedback in various forms but in today’s time social media has become a key engine to communicate on the Internet and mobile.

“From a business perspective, though the companies have made their social media presence by creating a fan page and tried to integrate it they were not able to create a social commerce. The Social CRM tool will help them in social branding, measuring sentiment analysis of products and understanding the customer behaviour,” he said.

He pointed that the company is focusing on sentiment analysis and branding with its Social CRM tool. “In terms of verticals,” Mruthyunjayappa added, “the Social CRM is aimed at the BFSI, telecom and education sectors.”

Talisma CRM Performance Analytics solution is a business intelligence (BI) application for reporting and analysis platform to help informed decision making and allows organizations in customer behaviour, competitive pressures and market scenarios.

Both the solutions are available as on-premise and software-as-a-service (SaaS), he said.

Currently, Talisma’s Social CRM solution is used by customers in Australia and United Kingdom (UK) and they have deployed the solution on-premise.

For a query on revenue and customers, he said, “In the first year, we would be evangelizing the Social CRM concept to customers and would look to increase the number of customers rather then revenues.”

“However”, he added, “We would be happy to have 50 customers in two years.

© CIOL