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Talisma launches eCRM suite

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CIOL Bureau
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BANGALORE: Talisma eCRM suite was launched by the Bangalore based Talisma

Corporation, providers of electronic customer relationship management (eCRM)

solutions. Developed entirely in India, the Talisma eCRM suite is a combination

of service, sales and marketing capabilities from a customer interaction

viewpoint that leverages customer information across the organization.

Scalable to accommodate thousands of concurrent users and millions of

interactions per day, the Talisma eCRM Suite can support mid to large scale

enterprises, e-centric businesses and companies that believe strongly in

investing in sales, marketing and service strategies and are focusing on support

to large scale enterprises on customer retention. According to Gartner Group

senior research analyst, Esteban Kolsky, "Starting in the second half of

2001, and continuing through 2002, vendors will start delivering complete eCRM

suites - e-sales, e-marketing and e-service - to respond to the needs of their

customers in those areas."



Talisma 4.0, with a combination of 17 integrated modules, has evolved from its
earlier version Talisma 2.5 to support power users, managers and administrators

in sales, marketing and service.

The solution engages and integrates traditional touch points like phone, fax

and in-person contacts, and can incorporate sales force automation (SFA) for

pipeline and opportunity management, forecasting and order closing, thereby

assisting companies build long-lasting, profitable relationships with customers,

partners, vendors, employees, investors and others.



Deployable enterprise-wide in as few as ten days, use of the Talisma eCRM suite
can begin almost immediately, thereby providing a faster return on investment.

The product is designed to let users customize their day-to-day workspaces by

simply dragging and dropping desired fields, categories and properties,

segmenting data to show only the information each user needs. Open, XML-based

architecture allows for integration with other mission-critical software that

companies may already have in place, making Talisma a seamless part of the

organization's technology infrastructure and causing a minimum amount of

disruption to the company's normal function and revenue generation during

implementation.

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