Talisma forays into Philippines CRM mkt

BANGALORE: Talisma Corporation Pvt. Ltd., a provider of Customer Relationship Management (CRM) software products and solutions, today announced its foray into the Philippines market through its partnership with Ilios Resources and Consultancy Inc.

The partnership enables Ilios to offer the entire range of Talisma’s Suite of CRM Solutions in the Philippines,said a press release.

While Asia Pacific region is often cited as the highest growth market in the world, it is important to recognize that within Asia, the market growth rate forecasts vary quite significantly by country.

China represents the largest Asian CRM software market growth opportunity and forecasts generally range from 30 per cent to 60 per cent annual growth.

“We are very delighted to announce our partnership with Ilios Resources and Consultancy, Inc as this association will make our presence extremely strong in the Philippines market," says Raj Mruthyunjayappa, Senior Vice President and Managing Director of Talisma, Asia Pacific and Europe.

He added that Philippines is amongst one of the very important markets for them. Ilios is a well established company with a very deep and strong penetration and through their partnership, Talisma can establish its footprints in the Philippines market.

Paul Palacios, IRCI CEO and President, said, “Our expertise in the world of customer service as a multi channel source provides companies the leverage that they require to be on top for decades to come.”

He added that they are dedicated to producing innovative products to address the evolving needs of the market.