Talisma forays into African market

CIOL Bureau
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Talisma CorpBENGALURU, INDIA: Talisma Corporation, a provider of enterprise Customer Relationship Management (CRM) solutions to various sectors, on Tuesday announced its foray into Africa.


Talisma has entered into a strategic tie-up with Simba Tech to expand its footprint in the region. Through this partnership, Simba will offer Talisma’s enterprise CRM solutions to the customers in the financial services segment in the region.

Raj Mruthyunjayappa, MD, Talisma (EMEA and APAC), said, “We are excited by the opportunities in Africa. The financial services segment here has witnessed tremendous growth and the appetite for technology to drive exceptional customer service in the industry is increasing.”

He added that African financial institutions are already trying out new business models and delivery channels to increase market traction and Talisma with its extensive domain expertise and experience is well placed to help financial institutions get maximum returns on their technology investments.


“Our partnership with Simba, will help us achieve our vision for Africa — to empower financial institutions to do more with technology,” he said.

The financial services sector in Africa has been clocking impressive growth rates since the last decade. Today, the sector is transforming itself with new technologies and implementing newer customer management strategies to increase profitability, increase customer base and staying compliant.

Financial institutions are also looking at enhancing their technology investments to deliver a unique and differentiating experience across transactions to their customers.