TAKE, Cegedim Dendrite partner for Life Sciences

CHENNAI, INDIA: Cegedim Dendrite, a provider in  life sciences-specific customer relationship management (CRM) and TAKE Solutions Ltd. a provider in life sciences and supply chain management, today announced their partnership in India.

As Life Sciences companies rapidly continue to execute their strategic growth plans in emerging countries, they face challenges in identifying the appropriate stakeholders due to market fragmentation and in defining the optimal commercial model to achieve maximum market penetration.

Cegedim Dendrite is partnering with TAKE, who will offer system integration and other services for Cegedim Dendrite’s Mobile Intelligence product suite, said a press release.

“Our partnership with TAKE will enable us to increase the availability of Mobile Intelligence throughout India and deliver the only industry-specific CRM solution to Life Sciences companies in this rapid growth market,” said Laurent Labrune, Chief Executive Officer, Cegedim Dendrite. 

Kishore Rachapudi, President and COO, TAKE Solutions said, “In this challenging environment faced by pharmaceutical and biotechnology companies, effective sales and marketing choices are essential in order to make the most of each product opportunity. Our partnership will help address a number of these issues and deliver proven solutions.”