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Follow UsPratima Harigunani
PUNE: TPV Technology Ltd, the Taiwan-based $5 billion monitor manufacturer is likely to start rolling out panels in India soon.
According to Saurabh Grover, marketing head at TPV India, “The top management is considering diversifications on a four-year horizon and talks for collaboration with a top Korean panel manufacturer may materialize soon.”
The company is also considering more backward linkages and might consider other products linked to panels.
TPV, a key supplier to OEMs in India, is also getting aggressive on the retail end and plans to enter the CE (Consumer Electronics) market soon.
Speaking on the sidelines of the launch of its AOC range of LCDs in Pune, Grover said, “We are not present in the CE space yet in India unlike China. By the end of this year we plan to bring LCD TVs and Plasmas in India in the 20”, 27”, 32” and 42” categories. It is a prolific market growing at 150 per cent.”
He admitted the challenge of entering a space replete with big brands but aims for a share of five per cent in the first year. The CE foray will be for both the OEM and retail market.
Confirming the phase-out of CRT (Cathode Ray Tubes) models in two years, he said, “The ratio of CRTs to LCDs has reduced from 85:15 last year, may drop down to 70:30 now to 50:50 next year.” The company is however aggressive on both the models given its focus on BRIC countries where CRTs are stills selling. “CRT might phase out in the next two years but as long as they sell we have no production constraints,” Grover said.
On the fall of assembly market for monitors in India, he said, “Yes, this market is going down by 10 per cent given the aggressiveness on price, etc. by branded players but it’s still significant to the tune of 40 per cent. I know that next year it would stay stagnant at two million units while the total market will grow to 5.3 million units. But for our company it’s a win-win, be it the growth for OEMs or assembled PCs. We want to grow our shares here from five to 10 per cent.”
TPV has a global market share of around 26 per cent, and eyes a 30 per cent foothold in India. Grover informed, “Last year we sold 1.2 million units and this year we would be closing at around 1.5 million units by December 2006 with 1.4 million units for PC OEMs and the rest from direct channels. Next year we aim for 2.5 million units for channels and 16.5 million units for OEMs maintaining our share at 30 per cent and matching the industry growth of 25 per cent.”
TPV might also start manufacturing operations in India in two years, “China is our biggest base and import source for India with 22 lines and 1.2 lakh monitors per day. For considering a production unit here we need to justify a minimum stipulated volume of four-five million units that we might achieve in next two years as per the market demand. Right now the zero per cent customs duty makes imports viable,” explained Grover.
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