Tag "snapdeal"

Now you can actually buy even cement online!

NEW DELHI: In the booming period of e-commerce and online buying, JK Lakshmi Cement, India’s cement giant has tied up with Snapdeal. The objective of this initiative is to offer the entire product range including cement, Plaster of Paris, RMC,

A marketing strategy or a blunt mistake?

MUMBAI, INDIA: “Hmm.. so this is something I ordered from ‪#‎flipkart‬ but when I opened it the branding was of ‪#‎snapdeal‬ … New marketing strategy for snapdeal I guess… — feeling amused.” Mayank Ranka, a media professional in Mumbai after receiving

Differential pricing will hit India’s digital economy: Analyst

MUMBAI, INDIA: The pending TRAI decision on establishing a regulatory framework for Web-based OTTs if gets passed will have serious implications on millions of Indian’s lives. While the there is a lot of debate going on about the ramification of

Analyzing the Snapdeal-FreeCharge acquisition

NEW DELHI, INDIA: Online marketplace Snapdeal has acquired mobile transactions platform FreeCharge for an undisclosed amount. This is arguably the one of the biggest acquisitions in the history of the internet industry in India. Snapdeal and FreeCharge combined have a user